Ecommerce businesses of all sizes need to focus on Search Engine Optimization (SEO), but it’s especially important if you have a limited marketing budget since it can multiply your time investment. Optimize your store with these effective eCommerce SEO tips to maximize your visibility in search engines & improve the rate at which your visitors turn into customers.
SEO needs to be an absolute priority when it comes to your overall marketing strategy. In fact, with eCommerce stores, you could be looking at the potential to double or even triple your sales with proper SEO implementation. With the shopping demand surges of the pandemic and people looking for Amazon alternatives, there has never been a more important time to focus on your search engine optimization. Below, we will be going over some of the key eCommerce SEO tips that you are going to want to implement into your business.
Lean on Web Analytics Solutions
One of the most important and effective tools that you can possibly implement into your website that should provide you with a significant amount of information that you can use to make better placement decisions is Google Analytics. Although this is a standard for most establishes eCommerce brands, you’d be surprised how many small businesses do not have insight into their user analytics data.
By using web analytics tools, you are able to effectively monitor user engagement & better understand users coming to your website. Web analytics software can give you insights on what they do when they reach each page, where they click, and how long they spend on each section. This information should provide you with the significant value given you will be able to monitor your visitor’s actions to create a much more effective and optimized experience for your users.
The reason this is so important for your search engine rankings is because search engines are placing more of an emphasis than ever on making sure that their users are having the best possible user experience (UX). Thus, if your website is able to achieve excellent engagement, not only will you achieve much better SEO visibility, but improve the rate at which you convert visitors to customers.
Create Quality Content
While one may assume that having quality content is not be as important for eCommerce, it couldn’t be further from the truth. The quality of your content heavily impacts how well your visibility in Search. This is especially true if you are prone to posting duplicate content, like relying on product manufacturer’s description for resellers. This is a big no-no that you are going to want to avoid at all costs. Always post unique, relevant, & high-quality content when possible. Telling a story with your descriptions is time-consuming but will undoubtedly pay off in the long run.
Another important element is using different types of media or a combination of pictures & videos. Make sure your media is properly compressed so it loads quickly, otherwise, it could load so slow that users end up leaving the page.
Actively Encourage Reviews
Another important tip that you should look at and implement on your eCommerce store to increase your SEO is product reviews. You want to make sure that you are actively asking for product reviews from each of your customers to provide a sufficient amount of social proof to potential customers. Doing so can provide them with more information about your products and more assurance that the product is a good fit for them. Having a proper review strategy for your brand can speak volumes about your business and provide an avenue of user-generated content that can strengthen your eCommerce SEO.
Spend Your Time on Product Descriptions
A lot of eCommerce owners do not properly optimize each of their product pages and the detailed sections within them. Because of this, you end up with poorly optimized or extremely vague product pages as a direct result. By optimizing your product pages, you should be able to properly create a much more powerful product page that can convert better. This should help a lot with your website rankings because each of your product pages is going to achieve more traffic on its own through relevant keywords and key phrases. Think about it this way, if you double your traffic to your website following SEO best practices, and double the conversion rate, you 4x your investment.
Describe what the inspiration was for each product, what they can be matched with, or better yet, try to make an emotional connection. Be descriptive. Include size, dimensions, and product variants.
Make it Social!
To increase the amount of social exposure you are able to achieve is to add social plugins into your eCommerce store. These are plugins and features that effectively allow your users and customers to share their purchases and their favorite products that they recently purchased. This will not only provide further social proof but can also influence a stronger off-site optimization. Remember, you want more eyes on your products, so make it easy for people to share what you have created
At the end of the day, there are a lot of different eCommerce SEO initiatives that should be considered, but they can also be very overwhelming. By focusing on descriptive enticing product information, you should be able to achieve great SEO results that your customers will feel compelled to buy, review, and share with others.