Glossary Term: Software Terms

A web browser, like Chrome or Firefox, is software that allows you to access information on the web.

A tool available in Google Search Console allows you to see a web page on how Google sees it.

A Moz tool that allows you to scan the web for mentions of a specific word or phrase, such as your brand name.

A free (with an option to pay for upgraded features) tool that helps website owners get insight into how people are engaging with their website. Some examples of reports you can see in Google Analytics include acquisition reports that show what channels your visitors are coming from and conversion reports that show the rate at […]

A free program provided by Google that allows site owners to monitor how their site is doing in search.

A single hub for managing multiple website tracking codes.

A Moz tool for in-depth keyword research and discovery.

Moz’s tool for link discovery and analysis.

A plugin available for the Chrome browser that allows you to easily view metrics for the selected page, like DA, PA, title tag, and more.