Coined by Rand Fishkin to describe content that is “10x better” than anything else on the web for that same topic.
Glossary Term: On-Page SEO Terms
Header Tags
An HTML element used to designate headings on your page. These headers establish structure on your pages and improve readability for users and search engines.
Image Alt Text
Alternative text is the text in HTML code that describes the images on web pages.
Meta Descriptions
HTML elements that describe the contents of the page that they’re on. Google sometimes uses these as the description line in search result snippets.
Title Tag
An HTML element that specifies the title of a web page.