Sharing or spreading the word about your brand; often used in the context of social media, paid advertisements, and influencer marketing.
Glossary Term: Marketing Terms
Channel
The different vehicles by which you can get attention and acquire traffic, such as organic search and social media.
Click-Through Rate
Also known as CTR, it is the ratio of impressions to clicks on your URLs.
Conversion Rate
The ratio of visits to conversions. Conversion rate answers how many of my website visitors are filling out my forms, calling, signing up for my newsletter, etc.?
Engagement
Data that represents how searchers interact with your site from search results.