Glossary Term: Marketing Terms

Sharing or spreading the word about your brand; often used in the context of social media, paid advertisements, and influencer marketing.

The different vehicles by which you can get attention and acquire traffic, such as organic search and social media.

Also known as CTR, it is the ratio of impressions to clicks on your URLs.

The ratio of visits to conversions. Conversion rate answers how many of my website visitors are filling out my forms, calling, signing up for my newsletter, etc.?

Data that represents how searchers interact with your site from search results.