A free listing available to local businesses. Your Google My Business (GMB) listing must be verified by mail in order for a business to appear in Google Maps.
Glossary Term: Local SEO Terms
References to a business’ complete or partial contact information on a non-directory platform (like online news, blogs, best-of lists, etc.)
Structured data markup placed on a web page that helps search engines understand information about a business.
Also known as a “business listing,” a citation is a web-based reference to a local business’ name, address, and phone number (NAP).
A pack of typically three local business listings that appear for local-intent searches such as “oil change near me.”
A query in which the searcher is looking for something in a specific location, such as “coffee shops near me” or “gyms in Brooklyn.”
In the context of the local pack, distance refers to proximity, or the location of the searcher and/or the location specified in the query.