Or “inbound links” are links from other websites that point to your website.
Glossary Term: Linkbuilding Terms
“Directory” in the context of local SEO is an aggregate list of local businesses, usually including each business’s name, address, phone number (NAP) and other information like their website. “Directory” can also refer to a type of unnatural link that violates Google’s guidelines
When links are earned naturally and given out of an author’s own volition (rather than paid for or coerced), they are considered editorial.
The default state of a link, “follow” links pass PageRank.
Often used as a link building strategy, guest blogging involves pitching an article (or idea for an article) to a publication in the hopes that they will feature your content and allow you to include a link back to your website. Just be careful though. Large-scale guest posting campaigns with keyword-rich anchor text links are […]
While “building” sounds like this activity involves creating links to your website yourself, link building actually describes the process of earning links to your site for the purpose of building your site’s authority in search engines.
The value or authority a link can pass to its destination.
Also known as reciprocal linking, link exchanges involve “you link to me and I’ll link to you” tactics. Excessive link exchanges are a violation of Google’s quality guidelines.
A term used to describe all the inbound links to a select domain, subdomain, or URL.
The quantity of links on a page.