Or “inbound links” are links from other websites that point to your website.
Glossary Term: Linkbuilding Terms
“Directory” in the context of local SEO is an aggregate list of local businesses, usually including each business’s name, address, phone number (NAP) and other information like their website. “Directory” can also refer to a type of unnatural link that violates Google’s guidelines
When links are earned naturally and given out of an author’s own volition (rather than paid for or coerced), they are considered editorial.
The default state of a link, “follow” links pass PageRank.
Often used as a link building strategy, guest blogging involves pitching an article (or idea for an article) to a publication in the hopes that they will feature your content and allow you to include a link back to your website. Just be careful though. Large-scale guest posting campaigns with keyword-rich anchor text links are […]