Glossary Term: Linkbuilding Terms

Directory Links

“Directory” in the context of local SEO is an aggregate list of local businesses, usually including each business’s name, address, phone number (NAP) and other information like their website. “Directory” can also refer to a type of unnatural link that violates Google’s guidelines

Guest Blogging

Often used as a link building strategy, guest blogging involves pitching an article (or idea for an article) to a publication in the hopes that they will feature your content and allow you to include a link back to your website. Just be careful though. Large-scale guest posting campaigns with keyword-rich anchor text links are […]

Link Building

While “building” sounds like this activity involves creating links to your website yourself, link building actually describes the process of earning links to your site for the purpose of building your site’s authority in search engines.