A query in which the searcher wants to compare products to find the one that best suits them.
Glossary Term: Keyword Research Terms
Geographic Modifiers
Terms that describe a physical location or service area. For example, “pizza” is not geo-modified, but “pizza in Seattle” is.
Informational Queries
A query in which the searcher is looking for information, such as the answer to a question.
Intent
In the context of SEO, intent refers to what users really want from the words they typed into the search bar.
Keyword Difficulty
Keyword Difficulty is an estimate, in the form of a numerical score, of how difficult it is for a site to outrank their competitors.