Glossary Term: Keyword Research Terms

A query in which the searcher wants to compare products to find the one that best suits them.

Terms that describe a physical location or service area. For example, “pizza” is not geo-modified, but “pizza in Seattle” is.

A query in which the searcher is looking for information, such as the answer to a question.

In the context of SEO, intent refers to what users really want from the words they typed into the search bar.

Keyword Difficulty is an estimate, in the form of a numerical score, of how difficult it is for a site to outrank their competitors.

Longer queries, typically those containing more than three words. Indicative of their length, they are often more specific than short-tail queries.

A query in which the searcher is trying to get to a certain location, such as trying to find tracking information for a usps package (query = “usps tracking”).

A box in some SERPs featuring a list of questions related to the query and their answers.

Refers to the way a search engine will modify a person’s results on factors unique to them, such as their location and search history.

Words typed into the search bar.