Glossary Term: Google Terms

The format search engines used to display search results; ten organic results all appearing in the same format.

Often described as “diet HTML,” accelerated mobile pages (AMP) are designed to make the viewing experience lightning-fast for mobile visitors.

Special characters and commands you can type into the search bar to further specify your query.

A process or formula by which stored information is retrieved and ordered in meaningful ways.

Search engine optimization practices that violate Google’s quality guidelines.