Glossary Term: Google Terms

The format search engines used to display search results; ten organic results all appearing in the same format.

Often described as “diet HTML,” accelerated mobile pages (AMP) are designed to make the viewing experience lightning-fast for mobile visitors.

Special characters and commands you can type into the search bar to further specify your query.

A process or formula by which stored information is retrieved and ordered in meaningful ways.

Search engine optimization practices that violate Google’s quality guidelines.

Organic answer boxes that appear at the top of SERPs for certain queries.

Published guidelines from Google detailing tactics that are forbidden because they are malicious and/or intended to manipulate search results.

Special text that can be appended to your query to further specify what types of results you’re looking for. For example, adding “site:pablovillalpando.com” into the search engine to show all pages indexed under this particular site.

A huge database of all the content search engine crawlers have discovered and deem good enough to serve up to searchers.

A report in Google Search Console that shows you the indexation status of your site’s pages.