Glossary Term: Auditing Terms

Content that is shared between domains or between multiple pages of a single domain.

The process of encoding information using fewer bits; reducing the size of the file. There are many different compression techniques.

In the context of the local pack, prominence refers to businesses that are well-known and well-liked in the real world.

In an SEO context, pruning typically refers to removing low-quality pages in order to increase the quality of the site overall.

Commonly used for the purpose of link building, resource pages typically contain a list of helpful links to other websites. If your business sells email marketing software, for example, you could look up marketing intitle

A snippet is the title and description preview that Google and other search engines show of URLs on its results page. A “rich” snippet, therefore, is an enhanced version of the standard snippet. Some rich snippets can be encouraged by the use of structured data markup, like review markup displaying as rating stars next to […]

How people feel about your brand.

Stands for “search engine results page” — the page you see after conducting a search.

Content that adds little-to-no value to the visitor.