Glossary Term: Auditing Terms

Content that is shared between domains or between multiple pages of a single domain.

The process of encoding information using fewer bits; reducing the size of the file. There are many different compression techniques.

In the context of the local pack, prominence refers to businesses that are well-known and well-liked in the real world.

In an SEO context, pruning typically refers to removing low-quality pages in order to increase the quality of the site overall.

Commonly used for the purpose of link building, resource pages typically contain a list of helpful links to other websites. If your business sells email marketing software, for example, you could look up marketing intitle